Branding and Marketing (Aanchal Milk Booth Establishment)

In urban areas and towns, Aanchal Milk Booths will be set up under the scheme with the aim of promoting the sale of milk and milk products and creating self-employment opportunities.

The brief description of the scheme is as follows

• Under the scheme, the total cost for setting up milk booth is Rs. 2.00 lakh, in which 10 percent is beneficiary contribution, 20 percent as grant and 70 percent as loan.
• Under the scheme, self-employment will be created by setting up Aanchal milk booths in the urban areas of the state and those towns where adequate sale of milk and milk products is possible.
• 08 X 08 sq.ft. land will be required for setting up milk booth, which can be of government or personal land.
• A total of 500 milk booths has to be set up under the scheme.