BAKRAW: Meat on Wheels

• Branding: The brand “BAKRAW” has been conceived to sell the Himalayan Goat Meat through Meat on Wheels [MOW], BAKRAW Concept Bricks & Mortar Shop and an e-commerce platform for easy access and wider reach. We will soon enter new territories in India and abroad, also supporting the ‘Vocal for Local’ spirit in the process.
• Himalayan Goat Meat in India introduces a unique concept called Meat-On-Wheel to ensure best quality Machine cut, hygienically packed BAKRAW meat door delivery within 90 minutes of the order booked online, on-call and walk-ins, this concept also helps customers to get the products from their nearby locations as we have identified different locations for MOW.
• BAKRAW also has been Introduced its first Bricks & Mortar concept shop in Dehradun to offer a unique experience to the customers.
• BAKRAW App has been introduced for both Android and IOS users for a better online order booking experience for the customers.
• To make BAKRAW and UttaraFish (an initiative of Uttarakhand Government for the upliftment of fish farmers) products easily accessible for its customers, BAKRAW-the Himalayan Goat Meat opened 4 highly equipped and air-conditioned Franchised Outlets in Dehradun City.
• To expand reach BAKRAW Products an agreement has been signed between Himalayan Goat Meat and Fresh Bargain (a reputed Meat Selling Company) for the sale of BAKARW meat through supermarkets in Delhi-NCR